The Independent Media Agencies Australia (IMAA) has added four partners for 2026, lifting its total partnerships to a record 45.
Are Media, Google, Microsoft Advertising, and Snapchat joining 41 returning media organisations spanning print, television, cinema, radio, digital, out-of-home, and emerging platforms?
“We are thrilled to have such an incredible line-up of media partners supporting IMAA in 2026, and without our partners, the IMAA would simply not be where it is today,” said IMAA CEO Sam Buchanan.
“To have a record 45 partners on board across the full gamut of the national media landscape speaks to the overwhelming support for the indie sector, as it continues to reach new heights, and we are incredibly grateful for their support.
“Our media partners are now a strong mix of long-time supporters – many who have been with us since the organisation’s formative days – and new partners. We’re excited to welcome four new partners in 2026 as they affirm their commitment to and support of the indie media sector.”
Anna Quinn, Media Director of Sales, said partnering with the IMAA is a natural fit.
“We share a belief in the power of independent thinking to drive better outcomes for brands,” she said.
“In a crowded content landscape, where trust is harder to earn and easier to lose, where a message appears matters more than ever. We look forward to helping IMAA member agencies build deeper connections with Australian women on behalf of their clients, leveraging credible environments, creativity and locally produced content that carries cultural relevance across platforms.”
Google’s head of agency, Arshad Mirza, said Google is proud to work with the IMAA.
“Independent agencies are a critically important part of our ecosystem, and we recognise the vital role they play in driving innovation and growth across the Australian media landscape,” he said.
“We’re excited to support the IMAA and collaborate closely with its members to help strengthen and accelerate the independent sector.”
Microsoft Advertising head of marketing ANZ Paolo Modolo echoed that excitement.
“Independent agencies are the engine of innovation in Australian media, and we’re committed to helping them accelerate even further,” he said.
“As generative AI changes the game for agencies of all sizes, we look forward to bringing our leadership in AI, personalised advertising, and purpose‑driven marketing to empower IMAA members with new capabilities that unlock value and create deeper customer connections.”
Snapchat Head of Agency ANZ Clare Rudduck said the company is thrilled to partner more closely with Australia’s independent media agencies.
“As the definitive platform for the Gen Z community, we understand the power of authentic connection,” she said.
“We look forward to empowering IMAA members with the insights and innovation needed to reach this high-intent audience, driving meaningful growth and creative excellence across the independent sector in 2026.”
The returning partners include ACM, Amazon, ARN, Cartology, Foxtel Media, JCDecaux, News Australia, Nine, Nova Entertainment, oOh!media, Paramount+, QMS, SBS, SCA, Seven Network and Val Morgan Cinema.
The IMAA’s 2026 media partners support initiatives including Indie-Pendence Day, Pitch-Chella, and the Female Leaders of Tomorrow programme.