IFBH Limited (IF), in partnership with global social transformation company 1000heads, is inviting locals and visitors at Bondi Beach this week to “Refill, Refresh and Drink IF.”
The fruit-based beverage brand recently entered the Australian market with its hero product, IF Coconut Water, which is sourced from authentic young Thai coconuts.
Over two days, beachgoers were invited to stop by a three-metre-tall IF Coconut Water bottle, purpose-built to double as a refill station and interactive brand moment.
Visitors were able to sample the coconut water, refill their bottles, snap photos and enjoy giveaways.
“Bondi Beach is one of Australia’s most iconic destinations, and there’s no better place to introduce the natural hydration and uplifting energy of IF Coconut Water,” said Vipada Kanchanasorn, chief operating officer at IF.
“We’re excited to connect with the community in a fun, memorable way that reflects both the brand’s personality and the Bondi lifestyle.”
The activation aims to introduce the IF ethos through real-world engagement in a summery setting that resonated with health-minded and socially connected consumers.
“This Bondi activation is all about sparking conversation online and on the sand, while giving beachgoers a genuine taste of what makes IF Coconut Water special,” said Lena Habkouk, brand experience director, APAC, at 1000heads.
“We’re thrilled to support IF as they expand into the Australian market and connect with consumers in such an iconic location.”