Icon Agency has promoted Georgina Rees to the newly created role of Executive Director, Brand, Creative and Communications.
The newly expanded role combines leadership of the agency’s brand, creative and communications teams under a single strategic vision.
Rees will oversee national market positioning, cross-team collaboration, and integrated service delivery, while also advising clients and supporting new business growth.
Her appointment forms part of ICON’s ongoing efforts to integrate its service offering and strengthen its national operations.
Rees will oversee ICON’s national market positioning, strengthening cross-team collaboration to deliver integrated, channel-agnostic solutions, and fostering a unified, inclusive culture that supports specialist talent.
She will also serve as a senior advisor to clients, act as a visible ambassador for the agency, and play a key role in driving strategic new business growth.
“ICON’s strength lies in the breadth and depth of our capabilities, and the opportunity now is to ensure we’re delivering even greater impact through connected thinking and collaboration,” said Rees.
“I’m looking forward to working closely with our teams and clients to continue delivering exceptional outcomes.”
ICON Managing Director, Joanne Painter, added: “Georgina’s appointment is an important step in how we continue to evolve ICON’s integrated service model and leadership structure.”
“This new role provides a central point of strategic leadership across our key disciplines and reflects our commitment to continued innovation in how we partner with clients.”
Earlier this year, The Athlete’s Foot has launched its latest creative campaign, developed in collaboration with ICON.
The multi-channel campaign celebrated the excitement and energy of the new school year and continued the message of movement in all its forms, focusing on kids and their active lifestyles.
Top image: Georgina Rees