Melbourne-based behavioural science and market research agency Honeycomb Strategy, which has appointed Jason Morris to the newly-created role of Head of Client Service.
The appointment caps a milestone year for Honeycomb Strategy. The agency was named Campaign’s Research Agency of the Year (Silver) in 2025, celebrated one year of B Corp certification, and released its second self-funded Digital Insights Series report, The Science of Loyalty: From Situationship to Relationship – cementing its reputation as a leader at the intersection of behavioural science and market research.
Now, with Morris leading a unified client services function, Honeycomb Strategy is sharpening its delivery model to match the pace and complexity clients increasingly demand.
Jason Morris. Image: Honeycomb Strategy
Morris joined Honeycomb Strategy in 2022 as Strategy Director and was previously Honeycomb Strategy’s Head of Quantitative Strategy, bringing extensive experience from both agency and client-side roles. In his new position, he will be responsible for enhancing collaboration across disciplines while maintaining the deep specialist expertise Honeycomb Strategy is known for.
Honeycomb Strategy Managing Director, John Bevitt said the new structure reflects the agency’s commitment to staying ahead of what clients need.
“Over the past year, we have invested in training our entire team on behavioural science principles, ensuring every researcher, across every project, applies a behavioural lens from design through to delivery. This is not a bolt-on capability; it is the foundation of how Honeycomb Strategy works: revealing what people actually do and why, not just what they say,” he said.
Commenting on his new role, Morris said: “I’m excited to lead our teams through this evolution. The opportunity to oversee both quantitative and qualitative capabilities allows us to think more holistically about client challenges and deliver integrated solutions that drive real business impact.
He added, “Understanding human behaviour is essential for improving business decisions, and this structure positions us to do that more effectively than ever.”
Honeycomb’s enhanced client delivery model responds to a clear market shift: brands need research partners who move quickly without sacrificing specialist depth and who can solve complex challenges by seamlessly integrating behavioural science with both quantitative and qualitative methodologies. By bringing both disciplines under a single leadership structure, Honeycomb Strategy eliminates delays, provides end-to-end project visibility, and delivers faster, more cohesive solutions.
The agency’s next iteration of the Digital Insights Series, Subscription Friction, is set for release next quarter, continuing Honeycomb Strategy’s investment in original, behaviourally-grounded thought leadership.
Feature image: Jason Morris, Honeycomb Strategy