Hisense Australia has appointed TAG as its customer relationship management (CRM) partner.
The partnership will include campaign delivery and automation, alongside the transition to a more comprehensive segmentation model.
TAG will also work with Hisense on its first-party data strategy, enabling more consistent and personalised customer communications at scale.
“Hisense is a globally recognised household name, and there’s a really clear alignment in how we can intelligently use Hisense’s data alongside TAG’s insights to deliver a world-class customer experience,” said TAG general manager Andrew Moroney.
Hisense ANZ general manager, marketing, Michelle Wee said TAG was a natural partner for the brand.
“TAG brings a very practical methodology to data and CRM,” she said.
“We can see how invested everyone there is; from day one, it’s felt like we’re one team. This partnership will help us connect with customers at every stage of their relationship with Hisense.”
TAG’s clients include MYOB, Shippit, Morgans, Australian Unity, Deakin University and Nielsen.