Good news for formula one fans, Heineken just launched a ‘money can’t buy pass’ which allows one lucky fan and their preferred loved one free access to every Grand Prix in 2026.
The sports first ever season ticket was marked on the celebration of Heineken extending their near decade relationship (contract) with F1.
This one of a kind carbon fibre card gives access to all 24 races worldwide in 2026, with travel and accommodation for no cost.
The first lucky holder of the exclusive pass is Brandon Burgess, an F1 superfan who became viral for attempting to attend every race in 2025 while holding down a full-time job with budget constraints.
More than speed
Heineken says the ticket reflects its philosophy that Formula 1 is not only about podiums and speed, but also about shared experiences and connection.
The pass, crafted with precision-engineered rivets inspired by F1 materials, is designed as a symbol of craftsmanship, performance, and passion.
“After almost a decade of creating unforgettable fan experiences together, I’m thrilled we will be extending and expanding our partnership with Formula 1. This new chapter of our partnership is about more than sponsorship – it’s about connecting with fans, creating unique experiences, and celebrating the global F1 fandom,” said Dolf van den Brink, CEO & Chairman of the Executive Board at Heineken.
“In celebration of this contract renewal, we are excited to launch the sport’s first season ticket, giving a fan and a friend the opportunity to attend every race of the season – truly a once in a lifetime adventure.”
We can’t wait to deliver more fan-first activations, shared experiences, and showcase the incredible energy that surrounds F1, both on and off the track – all with a cold Heineken (0.0) beer in hand.” Van Den added.
Recognising fans who go the distance
Brandon Burgess, the first holder of the Heineken season ticket, has become something of a folk hero among the global F1 community. His challenge to attend every race in one year on a limited budget captured global headlines.
“Attending every F1 race in a single year has always been my dream. It’s been a crazy challenge – juggling my full-time job and being on a limited budget meant that I’ve had to make some sacrifices, such as only visiting some countries for 24 hours and attending races alone. But it has enabled me to connect with fans all over the world – many of whom I still chat to,” said Burgess.
“To be recognised by a brand like Heineken and be the holder of the world’s first season ticket for F1 races is absolutely mind-blowing. It’s the opportunity of a lifetime, and I can’t wait to take this journey even further next year and share the experience with other fans.”
F1 World Champion and Heineken 0.0 ambassador Max Verstappen presented the inaugural ticket to Burgess.
“F1 has some of the most dedicated fans in the world, and the energy they bring, whether they are at the circuit or supporting from home, is a huge part of what makes this sport so special. What Brandon has done this season is incredible.
“He has shown real commitment to the sport and the community around it. It is only right that he receives the first-ever season ticket from Heineken so he can continue sharing his passion and enjoy the sport with as many different people as possible,” said the current F1 world champion Verstappen.
The renewed multi-year global partnership between Heineken and F1 includes expanded Title Partnerships in Brazil, Madrid, and Silverstone, and extensions in China and Las Vegas.
According to F1 CEO Stefano Domenicali, the collaboration represents a continued focus on fan engagement and innovation: “For nearly a decade Heineken has stood alongside Formula 1 with a shared passion for creating an unrivalled experience and spectacle for our fans.”
Domenicali continued: “I want to thank the Heineken family, Dolf and his team for their continued support and am delighted that our partnership will bring even more excitement to spectators both at and away from track for many years to come.”
“In motorsport, innovation is in our DNA, so I’m thrilled that Heineken continues to push the boundaries of engaging fans and taking them even closer to the action,” Domenicali concluded
Looking ahead
Heineken’s expanded sponsorship will see the brand enhance fan experiences across multiple touchpoints, from on-track activations and Fanzones presented by Heineken 0.0 to F1 Arcades, race screenings, and social content throughout the year.
The beer brand also reaffirmed its commitment to responsible consumption, continuing to use its global F1 platform to promote Heineken 0.0, its premium zero-alcohol product.
Next year, Heineken will give another fan the chance to win the ultimate F1 season ticket through F1 Unlocked.