It’s Friday has announced the appointment of Heather Sheen as its head of strategy.
Sheen was most recently head of strategy at R/GA Australia, and before that role was the planning partner at DDB Sydney.
Sheen joins the independent creative agency with over two decades of industry experience. She has led the strategic thinking on major brands including Westpac, Transport for NSW, Amazon, Coca-Cola, and Nestlé.
Sheen is also multi-awarded, having picked up gongs from the Effies, IPA, D&AD, Cannes, AWARD and The One Show. She has also helped in progressing the industry, having served on diversity councils and regularly lecturing at AdSchool, CopySchool and Miami Ad School.
Pete Bosilkovski, CEO and founder of It’s Friday, said: “Heather is the perfect addition to It’s Friday’s leadership. She has had a non-linear path in strategic planning starting out as a creative, where she learnt how the power of strategy could unlock disruptive creativity.
“Great strategies are useless if they can’t be brought to life effectively and this is one of Heather’s strengths. Heather is a modern planner bringing with her a tonne of big brand experience like Westpac and Coca-Cola.
“Heather will be a great influence on our planning department and clients’ businesses. We are just thrilled to have her on board.”
Sheen said of her new appointment: “It’s Friday has experienced phenomenal growth over the past two years.
“I’m thrilled to be joining Pete, Vince, Jeremy, and the team at such a pivotal point in their journey. I can’t wait to get stuck into driving growth for both clients and the agency.”
Sheen’s appointment comes after the independent creative agency announced it won Sydney Water following a competitive pitch.
Bosilkovski said at the time: “It was only three years ago that Sydney’s biggest ever drought finally ended, and now as we face the return of El Nino, our great city is vulnerable once again.
“It’s an honour to partner with Sydney Water to create an advertising campaign that will make a difference at a time when it’s never been more important.”
See also: It’s Friday wins Sydney Water, conservation campaign to follow
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Top image: Heather Sheen