Havas Red has strengthened its Queensland leadership team with the appointment of Nicole Streete as Executive Director, Brisbane, marking a renewed focus on the state as the agency expands its client base and creative footprint.
Streete will lead the Brisbane team, driving growth and delivering standout campaigns across earned and owned channels.
Her remit includes extending the agency’s integrated offering – spanning marketing strategy, PR, social, influencer, digital, and experiential – to Queensland brands seeking bold, connected storytelling that drives real business impact.
With a team of more than 90 across three Australian offices and a presence in 22 international markets, Havas Red combines local insight with global scale, servicing clients across corporate, consumer and brand, health, government, and technology sectors.
‘An exceptional leader with a deep understanding of Queensland’
Havas Red Australia CEO Shane Russell said Streete’s appointment reflects the agency’s long-term commitment to Queensland, particularly as the state gears up for the 2032 Brisbane Olympics.
“Nicole is an exceptional leader with a deep understanding of the Queensland market and a rare ability to balance strategic thinking with creative boldness,” said Russell.
“Havas Red has been active in Queensland for the past decade, and we’re committed to supporting businesses and government bodies on the ground to maximise the unprecedented opportunities leading into and beyond the 2032 Brisbane Olympics.”
Shane Russell, CEO of Havas Red Australia
Streete to drive creative momentum in a growth phase
With more than 15 years’ experience leading award-winning campaigns across lifestyle, corporate, tourism, and government sectors, Streete brings a mix of strategic and creative leadership to the role.
Her career includes senior positions as Director of PR and Communications, APAC at Superdream and with UK-based agency Liquid, along with corporate affairs experience at GM Holden.
Joining Havas Red during a period of significant growth, Streete said she’s eager to extend the agency’s creative capability to Queensland.
“Havas Red is doing incredible work for some of Australia’s and the world’s most inspiring brands, and I’m thrilled to be part of that momentum,” she said.
“Queensland is alive with opportunity and energy, and I’m looking forward to partnering with brands that want to tell their stories in fresh, brave, and meaningful ways.”
Expanding client portfolio and integrated offering
Havas Red continues to grow its client portfolio and strengthen its integrated offering across Australia, supported by the broader Havas Village network and growing demand for earned-first campaigns.
The appointment reinforces the agency’s intent to invest in local talent and deepen its engagement with Queensland businesses at a pivotal moment for the state’s creative and commercial sectors.