Global communications agency Havas Red has appointed Erin Sing as Executive Director, Melbourne.
The appointment comes as the agency consolidates its presence in Melbourne following the establishment of a new Havas Village in Richmond and a run of award-winning campaigns across consumer, corporate and health sectors.
Sings new role
Sing will lead the Melbourne office and team, driving growth, shaping the agency’s local vision, and strengthening Havas Red’s integrated national offering.
She will work closely with leadership and specialist teams across Sydney, Brisbane, and internationally, spanning PR, social, influencer and creator, content, digital, and experiential.
The Melbourne team has grown to more than 20 people over the past year, reflecting increased client demand.
CEO Shane Russell comments
Havas Red Australia CEO Shane Russell said the timing was right to accelerate the agency’s ambitions in Victoria.
“While Havas Red has enjoyed a long and successful history in Melbourne, the past year has been intentionally transformational. Melbourne is home to an outstanding Havas Red team and agency Village, several of our largest, longest-tenured client partnerships, and a slew of newly won clients seeking to increase market share. Now is the right time to accelerate our ambitions, and we’re thrilled to have Erin at the helm.”
Russell added that clients are increasingly seeking agencies with broader strategic capabilities.
“Clients are looking for dynamic agency partners – those with the strategic capability to understand perspectives from both sides of the fence, and across a multitude of verticals and capabilities. Erin brings those unique perspectives and experience to the table for our clients and growing Melbourne team, which has increased to more than 20 people this past year.”
Sings past experience
Sing brings more than 16 years of experience across in-house and agency roles spanning corporate communications, public relations, public affairs and marketing.
Most recently, she held senior external communications and public affairs roles at Mars Australia and New Zealand, as well as a corporate affairs role at the FMCG company Kinrise.
Prior to that, she co-founded Melbourne-based PR and marketing agency Modern Currency.
Sing said Havas Red’s integrated structure and culture were key factors in her decision to join.
“Havas Red has a clear point of view on the role of earned, a strong mix of clients and a collaborative culture that encourages integrated thinking and outcomes. The Melbourne team had a very positive 2025, and this year is shaping up even stronger. I’m excited to help shape the next chapter as we continue to broaden the work we deliver.”
She also pointed to the value of recent client-side experience.
“Having most recently worked client-side, I can bring a level of strategic and commercial understanding of client expectations, operations, and pressures, and translate that into a stronger agency-client partnership.”
National scale with local focus
Havas Red operates nationally with more than 90 staff across Sydney, Melbourne, Brisbane and Hobart.
Melbourne-based clients include Toyota Motor Corporation Australia (Toyota and Lexus brands), L’Oreal, Tangerine, Make-A-Wish, Siemens Healthineers, Village Roadshow, Findex, Thermomix, UCB and Chiesi.
The agency is also active across major Melbourne sporting and cultural events, supporting brand activations at the Melbourne Cup Carnival, AFL Grand Final, the NBL and A-League.
Nicole Streete Image: Havas
Sing’s appointment follows the addition of Nicole Streete as Executive Director, Brisbane in October 2025, signalling continued investment in leadership across the national network.
Top Image: Shane Russell and Erin Sing. Source: Havas Red