Tourism Fiji has appointed Havas Red as its PR and influencer agency in Australia.
Havas Red will manage PR campaigns, influencer activity, media relations and partnerships to keep the destination front of mind, building on Tourism Fiji’s Where Happiness Comes Naturally brand platform.
The agency will work alongside sister agencies Havas Host and Havas Media as part of Tourism Fiji’s “Australian agency village” to deliver the next iteration of the campaign.
Brent Hill, Tourism Fiji CEO said, “Havas Red showed a thoughtful and creative approach to our challenges, which unearthed unexpected stories, and reasons, for Australians to choose Fiji as their next or return travel destination.
“Their ideas were designed to cut through in culture and the evolving media environment. The team at Havas Red have proven capability in helping tourism brands land ideas that truly represent their unique brand positioning, and we’re excited to build those ideas together and continue to show a different side to Fiji.”
Shane Russell, Havas Red CEO said the agency was proud to be appointed to a destination so loved already by Australians. “Fiji holds a special place in the hearts of millions of Aussies, with people of all ages experiencing the happiness that comes so naturally to Fijians.
“It’s an exciting opportunity to help Fiji extend its brand to reach more travellers, and to retain its share of voice in an increasingly competitive travel and tourism market .”
This follows the recent announcement of the joint venture between HAVAS Red and H/Advisors in Singapore. The joint venture combines corporate communications, public affairs and crisis advisory with PR, social, experiential and content services for clients in Singapore and Southeast Asia.