Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that generate incremental revenue for clients.
Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.
Virginia Hyland, CEO of Havas Media Group, said: “We know that up to a third of advertising dollars are wasted because of the poor consumer experience at the point of purchase online.
“Our dedicated e-commerce team has developed a unique approach shaped by combining best-practice customer experience and behavioural economics to remove purchase barriers and increase conversions.
“Our approach means that we are utilising proprietary tools and capabilities that have been integrated agency-wide to enable marketers to navigate, identify, and leverage new and emerging opportunities across the entire commerce space,” she added.
Managing partner Dan Johns, leading Havas Media Group’s digital performance, data and technology teams said: “Central to the proposition is Havas Market Forecast. The tool uses a robust methodology to identify the incremental revenue opportunity across client websites and relevant marketplaces.
“The accuracy of Havas Market Forecast opens new performance-based engagement models that align Havas Market directly with client revenue growth,” he added.
Havas Market’s capabilities have been fully integrated into the broader Havas Media business, ensuring ecommerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the full customer journey.
The launch of Havas Market is an exciting development for Havas Australia and comes at a critical time as brands are rapidly shifting their focus to online sales.
Adam Steward, who is an industry expert with close to 15 years of experience, will lead the Havas Market capability in Australia.
His role has been expanded from head of performance to head of performance and e-commerce.
Johns said of Steward’s role: “Adam is the perfect person to lead our capability in Australia and I’m pleased to announce his promotion.
“Adam has a brilliant track record in building the most impressive performance team in Australia; taking on ecommerce is a natural extension of this and will ensure a totally integrated solution,” Dan added.
Steward welcomed the opportunity to create new ecommerce capabilities, digital shopping experiences and revenue streams for brands.
He said: “As an agency, we are obsessed with delivering the best media experience, and now that extends to shopping, which we believe should be more seamless for customers.
“The launch of Havas Market allows us to help brands navigate the challenges a post covid world throws their way, as customers demand a more inter-connected and personalised experience, both online and in-store. We deliver this by being a trusted business partner, providing integrated solutions and proven business outcomes,” he added.
Havas Market is a tailored iteration of the global Havas ecommerce offering designed for the needs of the Australian market.
From the outset, Havas Market will work with clients across the full spectrum of ecommerce opportunities, including direct to consumer, marketplaces, and social commerce.
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Top image: Adam Steward