Havas Group has reported revenue growth of AUD$881million (€591 million) up by 17.7% in contrast to last year’s first quarter results.
The advertising and publications firm’s results for the first quarter of 2022 were published in the financial results of its parent company Vivendi.
Net revenues were A$841million (€564 million), up by 18.0% compared to last year. Broken down the results are organic growth of +11.4% (compared to organic growth of -0.8% in the first quarter of 2021), a +4.4% currency effect and a +2.2% contribution from acquisitions.
The report noted that the excellent operating performance is due to the strong commercial momentum that was achieved in recent quarters, in addition to the boost by the launch of innovative new offerings (notably Havas CX and Havas Market).
Vivendi also noted that all the geographical regions reported strong organic growths, as well as positive contributions from across all divisions: creative, media and healthcare communication.
Europe and North America were the biggest contributors, reporting a solid organic growth of +12.4% and +9.0%, respectively.
Meanwhile, both Asia-Pacific (+9.3%) and Latin America (+22.3%) continued to report highly satisfactory performances.
In the first quarter of 2022, Havas Group accelerated its acquisition of majority interests with five targeted operations: Tinkle in Spain and Portugal, Inviqa in the UK and Germany, Search Laboratory also in the UK and United States, as well as Front Networks in China and Frontier Australia in Australia.
Havas Group’s majority interest in the independent performance marketing agency was announced in March.
The agency will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
Frontier Australia was founded in 1998 by Neil Hoar, and, through the efforts of Hoar and his partners Steven King and Dan O’Brien, has become the leading full-service performance marketing agency in Australia and has developed a reputation for delivering impactful, measurable and scalable business outcomes for its clients.
Over the past 20 years, the agency has been continually innovating and improving the way they utilise data and insights to develop campaign solutions for their clients.
By leveraging both online and offline media alongside bespoke creative solutions, they have been successfully delivering for local clients including Finder.com.au, Temple & Webster, Global Shop Direct and BlueBet, as well as EPN international clients including Norton/Lifelock and Noom.