Hatched has been appointed to manage media strategy, planning and buying for Brown Family Wine Group.
For more than 130 years, the Brown Family has been producing award-winning wines and developing vineyards in some of the best regions in Australia. The business has evolved from a single brand to a family of brands that includes Brown Brothers, Devil’s Corner, Innocent Bystander, Tamar Ridge and Pirie.
The Brown Family Wine Group has a desire to remain a sustainable and successful family-owned company for generations to come and it was this emphasis on family that led to the appointment of Hatched.
Ben Dixon, Brown Family Wine Group marketing manager, said: “Family is at the heart of everything we do and Hatched has a similar culture within its business. That, coupled with a proven track record in growing a portfolio of brands, make for an ideal foundation for a long-term partnership.”
The media agency will work with Brown Family Wine Group on comms planning, media strategy and buying with a focus on supporting and growing the Group’s e-commerce presence, as well as building out a retail media strategy that leverages affiliate business partnerships through retail media assets.
Adrian Roeling, Hatched managing partner said: “It’s an absolute pleasure to find clients whose values align to those of our business and Brown Family Wine Group is one of those clients. At Hatched, we deeply value long-term, enduring partnerships. We believe they deliver the best results and are vital to the commitment required for building brands.”
This comes after Forty Winks appointed Hatched as its new media agency and Akcelo as its new creative agency in May, following an extensive and competitive pitch process.
Hatched will be responsible for driving Forty Winks’ media strategy, planning, and buying efforts to maximise customer reach and engagement in the modern media landscape.
Meanwhile, Akcelo Melbourne will lead the development of integrated marketing campaigns and brand experiences to strengthen its position as a market leader.