Paul Wilkinson has announced his departure from Half Dome as its head of commercial.
Wilkinson wrote: “Bittersweet to announce that my time with Half Dome has come to a close.
“I’d like to thank the whole team down there for a spectacular ride, I’ve learnt so much in the last 2 years that I will carry with me for a long time.
“Particular shout-outs go to Catherine Smith, Joe Frazer, Will Harms, Rhett Mitchelhill, Renee Murray and Tom Frazer – a top team that bring a real family feel to the workplace.
“As for me – I’ll be doing the school run and getting the spring veggies ready to go in the ground – then it’s onto the next challenge, whatever & wherever that may be. In the meantime, if you need a hand give me a shout, I’ll be happy to help.”
Half Dome recently unveiled its new brand positioning centred on the agency’s promise to unlock the ‘Whole Potential’ of its clients and people.
The independent media agency’s rebrand comes as the agency celebrates its sixth year of operation.
During which time Half Dome has grown to a 65-person strong agency representing clients in Melbourne, Sydney, Geelong, and Ballarat across full-service media planning and buying, SEO, and creative performance production.
The independent agency engaged external brand consultants Untangld and creative agency By All Means to assist the agency develop its positioning and new brand identity. The discovery process included extensive interviews with staff, clients, the industry, and external partners and extended for more than nine months.
The new brand positioning reflects the agency’s commitment to attracting and retaining clients and people who share a challenger mindset and are energised by the concept of developing boundary breaking work which will be remembered as the best in their career.