youtime has appointed independent media agency Half Dome to its media business as the brand launches in the Australian market.
youtime: a considered curation of content, products and services all designed to help enhance Australians’ ‘you time’, is leading the way in a new-age breed of digital destinations. It is the brainchild of Steve Terry, an Australian businessman with 25 years’ experience building wellness legacies in Sweden.
Half Dome has been appointed as youtime’s full service media agency, including media planning, buying and reporting.
Commenting on Half Dome’s appointment, youtime founder, Steve Terry, said: “After speaking to a few select companies, we were impressed by Half Dome’s attitude, ideas, proactiveness, and track record. Not to mention, they’re a super nice, smart bunch.
“The process since engaging them, even pre-launch, has been exceptional and we feel confident entrusting Half Dome to take us to market and spread the word about the youtime movement.”
Rhett Mitchelhill, group business director, Half Dome, said: “What struck us upon initially meeting the team at youtime, was their entrepreneurial spirit. A mindset that questions the status quo and embraces challenges and opportunities. It’s totally infectious, and not a dissimilar set of values to the way we work at Half Dome. We’re looking forward to seeing youtime’s growth explode over the next several years and beyond. youtime is a great addition to our client portfolio and a group of people we already love working with.”
The youtime appointment follows Half Dome’s wins of the Petspiration Group (PETstock) in Australia and New Zealand and Australian craft drinks company Mighty Craft, as well as the acquisition of traditional media agency Consumedia in late 2021, shifting the agency from being digital-only to digital-first.
Established in 2017 by Tom Frazer, Joe Frazer, and William Harms, Half Dome is an independent, Australian owned full-service media agency which combines marketing and technology to deliver business solutions for its partners, including technology consulting, data and analytics, and marketing and media strategy.
The youtime appointment is effective immediately.
Top image: Half Dome founders Tom Frazer, Joe Frazer and Will Harms