Super and retirement platform North has appointed Green Hat to lead its B2B media strategy, including digital customer journey mapping, account-based marketing and GEO.
The agency will work closely with the company to map the customer journey, identify key interaction points and deliver targeted communications.
Lauren Purcell, head of marketing at North, said the collaboration reflects the business’s commitment to innovation and customer-centric communication.
“Partnering with Green Hat allows us to combine strategic insight with precision media execution,” she said.
“Their experience in connecting complex B2B ecosystems will be invaluable as we continue to evolve how we engage with advisers and empower them to drive growth, for their clients and in their practice.”
Stuart Jaffray, managing director of Green Hat, expressed enthusiasm for the partnership and the opportunity to support North’s next phase of transformation.
“North is a respected leader with a clear vision of how they can champion the future of advice,” he said.
“We’re thrilled to be part of that evolution – using data, creativity, and technology to map a truly integrated customer journey and deliver meaningful, measurable impact across their ecosystem.”
The partnership reinforces Green Hat’s continued growth in the APAC market, following a string of strategic wins that highlight its position as one of the region’s leading B2B marketing agencies.