Greater Bank has launched its first integrated campaign with the independent creative agency It’s Friday.
The campaign shows audiences the bank’s new Digital Home Loan, offering a faster way to apply for a home loan and save money, online and in under 15 minutes without paperwork.
The campaign invites Australians to rethink their current or future home loans and consider a new option that works on their terms.
The TV commercial features life-sized museum exhibit diorama showing a traditional home loan process, with an Australian family posed as exhibits. This is part of a broader effort to highlight Greater Bank’s investment in delivering greater value to Aussies.
The campaign will run across broadcast, online video, outdoor, radio, digital, and social channels.
“For Greater Bank, home loans have entered the digital age – fast, easy, and actually built around you. So we built a museum to remind everyone what the old way looked like,” Vince Lagana, Chief Creative Officer It’s Friday.
“If you’re still filling out forms and waiting on hold, you’re not applying, you’re time travelling. Frozen in the home loan past like a relic. Time to break free.”
Kate Messenger, Head of Brand and Marketing, NGM Group, added: “With Greater Bank’s Digital Home Loan campaign we wanted to launch a new era in home lending and It’s Friday’s campaign delivers on the boldness of that ambition —giving borrowers the confidence to move decisively toward a better way of doing things.”
Credits:
Creative Agency: It’s Friday
Client Greater Bank
Head of Brand and Marketing, NGM Group – Kate Messenger
Brand and Campaign Manager – Garry Hazell
Senior Marketing and Campaign Specialist – Amy Bowd
Marketing and Campaign Specialist – Hannah Bowtell
Production
Director – Justin McMillan
Executive Producer – Susannah Myerson
DOP – Peter Eastgate
Production Designer – Sam Lukins
Casting – McGregor Casting.
Post Production
Post Production – Heckler
Executive Producer – Will Alexander
Post Producer – Coralie Tapper
Editors – Lucas Vazquez & Daniel Page
Online Artist – Julian Ford
Compositor – Jed Morrison
Key Visual and C4D – Adrien Girault and Jordan Sykes
Sound
Music & Sound – Heckler Sound
Executive Producer – Bonnie Law
Composer – Johnny Green
Sound Designer – Dave Robertson
Media
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