Grant Broadcasters reveals appointment to expand digital footprint

Bianca Shugg (pictured) has been appointed as the group general manager – digital for the Grant Broadcasters Group and will be overseeing a restructure of the company’s digital capabilities.

Shugg joined Grant Broadcasters in January after nearly four years at Southern Cross Austereo.

The existing digital resources will be re-formed under a digital leadership group constructed of Group Online Content, Digital Production – Sparx, Network Websites & Development and Digital AdOps.

Announcing the restructure this week Grant Broadcasters’ CEO Alison Cameron said: “We are very excited about what the future holds for our newly aligned team and how we can work more effectively with content, sales and management to increase our digital footprint.

“Bianca and the digital leadership team are currently working on the mechanics of restructure, with particular focus on the product suites, workflows and processes.”

Shugg said: “We have an incredibly strong digital resource here at Grant Broadcasters and the restructure will bring extra focus on collaboration across teams and utilize the strengths of all digital members to increase our output both internally and externally.

“We have already launched a number of initiatives from helping clients through the challenges of a COVID 19 crisis by offering a simple and cost-effective local e-commerce solution to a total redesign and platform change to our 60+ station websites.

“The combined strength of radio and online is well known to savvy local advertisers and we will be able to extend this message across all our local markets.”

Shugg will report directly into Alison Cameron and the new structure will take effect from 1st July, 2020.

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