Woolworths’ Cartology has appointed Robbie Hills to the role of director – sales and client partnerships to lead Cartology’s commercial function.
Hills joins the retail media business from Google, where he worked alongside global advertisers to develop their existing customer journey, digital architecture and data landscapes in his role as director, global clients, data and technology for 11 years.
Hills boasts 20 years of experience in digital advertising and media and will be instrumental in the next stage of Cartology’s growth as the business continues to pioneer in retail media.
Mike Tyquin, managing director, Cartology said: “As retail media evolves and grows I am delighted to have an executive of Robbie’s calibre join Cartology. He brings with him experience and the technical and commercial acumen to move our business forward, solve brand and customer challenges, and drive sales overnight and customers over time.”
Hills will commence his role at Cartology on September 5th, reporting directly to Tyquin.
Of his appointment, Hills said: “ I am incredibly excited about the opportunity to lead the Cartology sales and partnerships team, as well as returning home after close to 14 years away.
“With Retail Media growing at an ever-increasing rate both in Australia and globally, I look forward to helping our clients and partners continue to find new customers and to help grow their businesses. I’m looking forward to helping drive the continued strong growth trajectory from the entire Woolworths and Cartology teams.”
The announcement follows Cartology’s recent partnership with BIG W and announcement to acquire 100% of Shopper Media Group (‘Shopper’) for a cash consideration of approximately $150 million.
The Shopper transaction is subject to ACCC approval and the satisfaction of customary closing conditions, with completion expected to occur by the end of the calendar year 2022.
Brad Banducci, Woolworths Group chief executive officer and managing director, said of the acquisition: “Retail media is developing rapidly and is an important part of the evolution of Woolworths Group. We’re excited about the abilities of our retail media ness, Cartology, with Shopper’s expertise in out-of-home media.”
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Top image: Robbie Hills