Gold Coast Radio Ratings 2021, Survey 3: Sea FM makes waves

Gold Coast Radio Ratings sea fm

• Hot Tomato #1 as ARN buys Grant Broadcasters

Gold Coast Radio Ratings

GfK Survey 3, Survey Period: Sunday May 16 to Saturday July 24, and Sunday August 22 to Saturday October 30

UP: Sea FM +4.1
DOWN: Hot Tomato -2.3

Hot Tomato 13.8% (16.1%)

Despite dropping 2.3 points this survey, Grant Broadcasters station Hot Tomato had enough of a lead on the competition that it still retains its crown. It’s a strong number one in the 40-54 demo.
Hot Tomato has also claimed the top spot with their drive team of Moyra & Baggs.
Last week, ARN’s parent company HT&E announced its acquisition of Grant Broadcasters. The acquisition includes radio and digital operations across 46 Grant’s stations and will combine with ARN’s existing 13 stations.

90.9 Sea FM 11.9% (7.8%)

Southern Cross Austereo’s Hit Network station officially switched back to being 90.9 Sea FM  in August. Having shot up a massive 4.1 points, Sea FM moves up a spot to pass Triple M for second place. Sea FM has also claimed the number one breakfast show with Bianca, Dan and Ben, the top station in the 10-17 and 18-24 demographics, and top commercial station for 25-39s.
Kim Czosnek – 90.9 Sea FM content director said: “Wow, what a result! I couldn’t be more proud of my entire team both on and off the air. We gave back Gold Coast’s heritage station, 90.9 Sea FM,  and we’re excited to see our shows being embraced by Gold Coast listeners.
“Today is a celebration for the team and our Gold Coast listeners.”

Triple M 92.5 10.5% (11.4)

Slipping a spot to third place after coming second in the last survey, Triple M Gold Coast continues to dominate the 55.64 demo with a 17.3% share. 
Breakfast will look different next year on 92.5, with Bridget ‘Bridge’ Brousard announcing that she will be hanging up her microphone at the end of the year and is heading to Flinders Island off the coast of Tassie for a tree change.  Her co-hosts Peter ‘Spida’ Everitt and Sean ‘Flan’ Flanagan will be staying.

See More: “Gimmicky radio is gone”: Triple M Gold Coast’s Bridge, Spida, and Flan

Nova 106.9 2.5% (2.1%)

There is a significant drop in numbers moving from local Gold Coast stations to Brisbane stations. Nova did best in the afternoon slot, with a 3.2% share leading in to the national drive team of Kate, Tim, & Joel
Nova also claimed a 5% share in the 25-39 demo.

4BC Brisbane 2.1% (1.9%)

Nine’s 4BC swapped frequencies with 4BH in October. Having now found itself on 882 AM, 4BC gained 0.2 points in this survey, performing best in the evening slot with a 6.1% share.

Triple M 104.5 2.1% (1.9%)

Gaining the same amount of points to land on the same total share as 4BH is Brisbane’s Triple M 104.5. The station performed best with the 10-17 demographic, coming in with a total of 3.2%.

B105 1.2% (1.1%)

The Brisbane Hit Network station gained 0.1% this survey, and performed best in the evenings and on the weekend, both with a 1.8% share.

97.3FM 1.1% (0.6%)

Almost doubling its share from the previous survey, ARN’s 97.3 Brisbane rose 0.5 points for a total of 1.1%.

4BH Brisbane 0.6% (0.7%)

Having swapped frequencies with 4BC in October, the station is enjoying its time on 1116 AM. It has dropped 0.1% this survey.

4KQ 0.5% (1.3%)

4KQ dropped 0.8% this survey as it awaits news about its future. Due to ACMA regulations, ARN will be required to sell 4KQ, caused by the company reaching its threshold of broadcast licenses in the broader Brisbane region as it buys Grant Broadcasters.

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