The Gerety Awards has unveiled its complete Australia and New Zealand jury lineup for its 2024 edition, headed by he Mandie van der Merwe, Chief Creative Officer at Saatchi & Saatchi Australia.
The AUNZ executive jury also features:
Dhivia Pillai, senior strategist, Leo Burnett Melbourne;
Katarina Matic, creative director, Bullfrog;
Lizzie Wood, senior copywriter, The Monkeys;
Isabel Snellen, creative copywriter, Colenso BBDO, New Zealand;
Ros Horner, executive design director, AKQA;
Leisa Ilander, associate creative director, Dentsu Creative;
Katrina Alvarez-Jarratt, executive creative director, TBWA/Sydney;
Brodie King, creative director, Clemenger BBDO; and
Veronica Copestake, creative director, DDB Aotearoa, New Zealand.
Van der Merwe said,“The opportunity to be the AUNZ regional ambassador for the Gerety Awards is not only an honour but a privilege. Together with a diverse and dynamic set of female creatives, we will enjoy a judging experience that is unlike any other award show – judging best-in-class global work, with an all-female jury.
“I’ve spent so much of my career in rooms with creative men, hearing a predominantly male perspective on what makes a good piece of work. Now it’s time to hear from people like me – to debate, curate and, ultimately, celebrate the work that resonates with a female audience.
“Given the incredible purchasing power of women and the dominant role we play as primary decision-makers in billions of households worldwide, the work we award has real value to the brands and clients we work with every day. We are awarding creativity that matters to women and their wallets.”
Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever,” The Gerety Awards brings together a jury to select the best in advertising from a fresh perspective. Its goal is to create a benchmark that is relevant to the market reality, and challenge the standard to which advertising has traditionally been held.