PHD Australia has appointed Gemma Beeley to the newly created role of national head of digital.
Beely will work closely with the heads of digital in Sydney and Melbourne, leading the continued growth of PHD’s digital offering in the market.
She will report to PHD Australia’s chief operating officer Stu Bailey, who had previously headed up the agency’s digital capabilities.
Beeley joins from UM Australia where she was the head of digital. She joined the company in 2016 after relocating from the UK where she previously worked with agencies including Wavemaker (formerly MEC), UM London and Maxus.
Bailey said: “Gemma is an outstanding digital leader who has not only been a key driver of UM’s digital product but also the wider industry.”
“As part of the MFA digital steering group, I have worked with Gemma and her passion and expertise have always made her stand out. She is the ideal person to continue to drive PHD digital offering, and we are excited to have her join the team,” he added.
Beely said of her appointment: “Beeley said she was focused on leading the future agenda of the agency’s vision in the areas of technology, digital and data and developing transformative ideas for clients.
“PHD clearly breeds a high-performance culture through their freedom and responsibility principles, with exceptional talent working in the business and a roster of impressive clients.
“I am excited to join the team and build on their success through collaboration with the brilliant minds of PHD and the wider OMG business,” she added.
PHD, founded in London in 1990, is a growth-focussed agency that uses the power of imagination to deliver disproportionate growth for brands.
PHD is ranked in the top four most globally awarded networks in the world (according to the 2020 WARC Media 100) and was named Media Network of the Festival for 2020 and 2021 at the Cannes Lions International Festival of Creativity.