Gawk Outdoor has proudly marked the significant milestone of 100 billboard sites.
Growth for the provider of outdoor advertising in regional Victoria has been rapid, earning them the distinction of being one of Australia’s fastest-growing young companies in 2022, as recognised by the Australian Financial Review’s Fast Starters List.
Born from the aspirations of the Course brothers, Luke and James, Gawk Outdoor began with a single billboard nestled in the town of Portland back in 2018.
Their team has expanded to a dedicated force of 15, reflecting the hustle and determination of the company’s origin. Both brothers received their own industry recognition.
In under six years, Gawk has built market share organically to over 40% (in regional Victoria) without any outside investment.
Since its inception, Gawk Outdoor has meticulously built more than 10 billboards annually, personally curated by the company’s directors. Gawk billboards are strategically positioned along every major highway, forming an evident presence across the state. Notably, Gawk Outdoor owns more than 50% of the digital sites in regional Victoria, earning them partnerships with renowned brands including Amazon, Disney+ and McDonald’s, in addition to hundreds of local advertisers in regional Victoria.
James said: “When we started in 2018, we never would have believed we could get to 100 billboard locations. This has only been possible with overwhelming demand from advertisers to reach these valuable audiences in regional Victoria. What we love the most is being able to put local businesses up in lights alongside some of the biggest brands in Australia.”
Presently, Gawk Outdoor maintains a strong dedication to their local business origins, with members of the team frequenting a number of regional markets each week. An impressive 70% of their revenue originates from partnerships with businesses in regional Victoria, a testament to their ongoing commitment to connect with and uplift local communities.
Gawk Outdoor holds a prominent OOH portfolio, comprising of 100+ digital and static billboard locations. Among them, 15 digital billboards are seen in a number of Victoria’s regional centres. The “Super8” format of billboard (8.3m x 2.2m) has been brought to life by Gawk, with more than 75% of their inventory being that one standard size.