Foxtel Media has signed three major brand partners, Harvey Norman, KFC and Westpac, to support the 2025 NRLW season as broadcast sponsors, continuing its investment in the rising profile of women’s rugby league.
The season, now underway, follows a year of strong audience growth with NRLW viewership on Foxtel platforms up 38 per cent from 2023 to 2024. The new deals reflect both the commercial momentum and broader audience appeal of women’s sport.
Harvey Norman returns for a second year as naming-rights partner of NRLW on Fox, the dedicated magazine program for women’s rugby league. Its sponsorship includes studio branding, graphic swipes, and named segments like Player to Watch, Player of the Match, the Harvey Norman Replay, and game highlights packages.
KFC will sponsor live game day coverage, including naming rights and branded segments like the KFC FLG Moment at halftime and the Try Conversion graphic. Bulldogs player Andie Robinson will also feature in the KFC Player Interview segment on NRLW on Fox.
Westpac extends its NRL affiliation to the women’s code, taking ownership of the Westpac Redzone Tackle Opp 20 graphic and “Bringin’ the Footy” segment. The bank will also sponsor four player interviews focused on Olivia Kernick, Keeley Davis, Yasmin Clydesdale, and Chelsea Lenarduzzi.
All three brands will receive integrated support across live game broadcasts and NRLW on Fox, including custom-branded VIZ pull throughs and shared billboards.
Jackson Forbes, Head of Sport, Sydney at Foxtel Media, said the brand investment reflects wider cultural momentum: “Women’s sport has seen a remarkable rise in popularity in recent years, resonating with audiences across all demographics. The NRLW is no exception, and with the help of our NRLW on Fox program we’re working with brands that are keen to continue building profiles for these athletes”
Forbes added that brand impact in this space is measurable: “Our research shows that viewers of women’s sport are among the most engaged, with four in five recalling brands featured in women’s codes, making it a uniquely powerful space for influence. As the leading sports broadcaster and home to 80% of women’s sport content, we’re committed to growing all codes.”