Five by Five Global to uncover video game insights and culture at Gaming Unfiltered panel

Five by Five Global - Luke Lancaster and Stacia Grooby

Stacia Grooby: “I’m looking forward to us unearthing some real gems from the panel about a category that’s both lauded and misunderstood”

Five by Five Global will uncover insights into the world of video games at Gaming Unfiltered in Sydney next week.
As part of the independent agency’s Unfiltered series, the free in-person event will provide valuable perspectives from expert speakers and the opportunity for brand marketers to deep dive into gaming culture. 

The event panel is made up of leaders in the gaming space, including former Red Bull executive Chris Breen, PlaySide Studios global head of marketing, Michael McAllister and SXSW Sydney’s head of games, Luke Lancaster

Guiding the conversation is Five by Five strategist and former competitive gamer Stacia Grooby, who will highlight the untapped potential that emerges when brands genuinely connect with gamers.

Grooby said: “Gaming audiences are passionate communities, and if brands understand their place in their world, the opportunities are massive. 

“With 81% of all Australians now playing video games* marketers are hungry to learn more about it from industry experts. Gaming Unfiltered is designed to give attendees an opportunity to dive into the world of gaming, have candid discussions with experts and ask their burning questions around budgets, streaming, influencer activity, esports and more.

“I’m looking forward to us unearthing some real gems from the panel about a category that’s both lauded and misunderstood. We’ll make everyone feel welcome regardless of their level of games industry knowledge. It’s a learning opportunity.”

Topics to be covered:
Luke Lancaster will share insights into video game marketing successes and failures from his SXSW and former PAX experience.
Michael McAllister will showcase real-life results from an Australian indie-publisher’s international breakthrough into gaming and his approach to brand partnerships.
Chris Breen will unveil tips to target esports audiences, sharing his Red Bull experience and industry trends he’s been mapping in his new role.

Lancaster said: “It’s no secret that gaming is big and it’s here to stay. This event offers a unique opportunity to peel back the layers of game marketing and explore how brands can authentically connect with passionate gaming communities – and trust me, they’re passionate. I look forward to sharing insights from my experiences and shed light on the dynamic relationship between brands and the ever-evolving world of video games.”

The agency’s Gaming Unfiltered marks the third event in the Unfiltered series and will take place in Surry Hills on Tuesday, September 5th from 4pm – 6pm. To register your place for this free event RSVP to [email protected].

Top image: Luke Lancaster and Stacia Grooby

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