Gatorade, Smith’s chips and Hungry Jacks are among the brands named by Foxtel Media as advertisers for the FIFA Club World Cup 2025.
As DAZN holds the international rights for the tournament and having recently acquired Foxtel Group, the opportunity has opened for Kayo Sports, BINGE and Foxtel to broadcast all 63 matches of the tournament are broadcast live, and in high definition.
Coverage includes a dedicated 24/7 channel that will be available on Kayo Sports, Foxtel and BINGE, as well as highlights packages and minis from each of the matches and supplementary programming about the tournament.
The broadcast opened a range of sponsorship opportunities for local Australian brands seeking out high-impact placements across Kayo Sports, Foxtel and DAZN.
Featuring 30 days of elite football, four matches are played per day from 14-26 June, followed by two matches per day throughout the round of 16 and quarterfinals, and finally, the semifinals on 8-9 July and final on 13 July.
“It has been a fast and seamless transition getting DAZN content onto Foxtel Group platforms and there are already exciting new opportunities as a result of the acquisition,” Caitlin O’Meara, Head of Strategy – Advertising Go To Market, Foxtel Media, said.
“Foxtel Group now has the largest sport rights lineup in the world, with a unique portfolio of purpose-built platforms including 10 million monthly reach across Kayo Sports, BINGE and Foxtel, reaching an audience of 12 million across socials.
“While Connected TV remains the preferred way for fans to watch sport, our sports offering goes beyond the big screen – available via laptop and mobile, as well as out-of-home viewing. Our social coverage also keeps fans engaged 24/7.”
Emma Wood, Head of Media Partnerships, PHD Sydney, added: “For the first time in their history, FIFA has selected a singular broadcast partner to globally distribute an event on this scale. We see this as a fantastic opportunity for brands to capitalise on high attention moments in a more streamlined way, with packages built across Foxtel Media’s entire platform.
“This truly aligns with our Intelligence Connected mission at PHD, helping our clients show up meaningfully during these high-impact cultural moments.”