Fetch TV has announced that premium video advertising is now available to purchase on the Fetch aggregation platform.
This initiative is supported by a dedicated local sales team, and an expanded portfolio of Free Ad Supported TV (FAST) channels.
Fetch launched eight FAST channels in March, and this week introduced a further 11 channels, bringing the FAST channel portfolio to 19.
All are available at no additional cost to Fetch users and cover a wide range of genres, including movies, lifestyle, news, music, documentary, reality, sport and adventure and general entertainment programming.
Advertisers will have the opportunity to reach Fetch’s highly engaged audience with targeted, cost-efficient programmatic or direct advertising campaigns.
Fetch has appointed Publica as its ad-serving partner, along with ad exchange Xandr as its launch partner. Additional partners will be announced in the coming weeks.
FAST channels on Fetch added in May include MovieSphere, Nature Time, Gusto TV, Wicked Tuna, HauntTV, Ticker News, FUEL TV, Action Hollywood Movies, Now 70s, Now 80s, NOW ROCK.
Meanwhile existing channels, which were added back in March, include Nosey, Nature Time, Outdoor Channel, The Pet Collective, INFAST, INTROUBLE, INWONDER, People are Awesome.
Sam Hall, chief content and commercial officer at Fetch TV, said: “Live linear viewing continues to represent over 50% of all viewing on the Fetch platform. In addition to the comprehensive selection of FTA and subscription channels already available, Fetch is growing our portfolio of FAST channels to offer our users even more choice and value.
“For the first time, Australian advertisers will have the opportunity to reach our highly engaged audience with video advertising. The timing couldn’t be better as Fetch enters a period of rapid subscriber growth, and FAST channels are tipped for ongoing significant growth in Australia.”
The FAST channels are available via the Fetch Electronic Program Guide (EPG).
