EssenceMediacom Australia has appointed Alex Williams as the new head of planning for the agency’s Sydney office.
Williams joins the agency from PHD, where he spent four years and most recently was head of planning and effectiveness.
He has over 14 years of experience in the media industry, has worked across a variety of categories and international markets and is known for his evidence-based marketing strategies and collaborative approach among diverse teams and stakeholders.
In his new role, commencing in April, Williams will report to EssenceMediacom’s national head of planning, Jack Graham, who welcomed his appointment and added: “The craft of planning is fundamental in helping our clients breakthrough in the new communications economy. We are invested in delivering this capability for our clients’ brands by attracting the best talent and leadership.”
Williams also will join EssenceMediacom’s Sydney leadership team under the guidance of managing director Stephanie Douglas-Neal, said Williams is “the full package”.
“Smart, collaborative and passionate. He brings a great energy to the team, and a great perspective on media to our clients. He’s the ultimate optimist and exactly the person we need to help us continue to build the best possible ‘breakthrough’ agency in Sydney. Personally, I’m thrilled at the opportunity to work with him again.”
Williams said he was looking forward to joining EssenceMediacom and collaborating with Graham, Douglas-Neal and the agency’s wider planning team.
“The chance to partner with such a distinguished team, working alongside the world’s biggest brands and an exciting agency proposition, is simply irresistible. Their momentum in market speaks volumes, and I cannot wait to get started.” Williams added.
Williams’ appointment comes after EssenceMediacom won Google’s local media account, expanding its remit as the tech company’s global agency of record for digital media.
Top image: Alex Williams