Following its US launch, Engaging.io has appointed Melissa Erickson to lead the growing North American business.
With 15 years of experience in tech consulting, Erickson has been appointed as North America solutions consulting lead. She will work in partnership with Ben Whitehead who recently joined Engaging.io in the US as a sales and solutions consultant.
Michelle O’Keeffe, CEO, Engaging, said: “After successfully completing a number of HubSpot integrations with US enterprise businesses from our APAC team, it was evident that to meet the increasing demand for our services we needed to build a local team based in the US to drive further growth.
“Melissa has an extensive career in tech consulting and from our first meeting we were hooked. She will provide expert advice to US clients as they navigate the challenging process of complex CRM migrations, while simultaneously working closely with HubSpot as more enterprise businesses transition from legacy CRM players.
“We have some major projects already underway in the US, including working with a leading NBA team, and Melissa will expand the opportunities to leverage our expertise and Hubspot partnership to drive effective customer relationships and one to one marketing capabilities for organisations across North America.”
Erickson added: “I’m delighted to be joining Engaging and look forward to working closely with Michelle and the wider APAC team to deliver effective CRM solutions for enterprise organizations across North America.”
In July, Engaging.io appointed sales and solutions consultant, Ben Whitehead to manage US client growth.
Based in Salt Lake City, Whitehead joins the new Engaging US office from multinational software company Hyland and Netsmart which develops technology and software services for the healthcare industry. He will help clients address business problems by working alongside the Engaging team and Hubspot to identify the best solutions for them.