Emotive is appointed to lead Unilever’s TRESemmé account

Emotive x TRESemme image

This comes off the back of a strong 2022 for the agency, which picked up new clients and moved into its new Coogee HQ

Emotive has been appointed as by Unilever to lead its TRESemmé account, following a competitive pitch process.

This comes off the back of a strong 2022 for the independent agency, which picked up ten new clients and moved into its new Coogee Beach HQ.

Emotive has worked with Unilever since 2017 across beauty and personal care brands, including Lynx, Impulse and Toni and Guy, and recently launched Unilever’s first certified natural deodorant brand Schmidt’s, in Australia and New Zealand.

John McKeon, marketing director of Unilever, said: “We’re thrilled to be working with Emotive to breathe new life into TRESemmé at a time when consumer spending will be more hotly contested than ever.

“Their strategic and creative thinking demonstrated a strong understanding of and passion for the brand and their collaborative way of working aligns perfectly with our values.”

Michael Hogg, managing partner and head of strategy at Emotive, said: “We really value the relationship we’ve built with the team at Unilever, and we’re excited to work together to ensure TRESemmé, an iconic brand with 75 years experience in making salon quality hair possible at home, is as meaningful to women today as it was when it launched.”

TRESemmé joins an impressive list of clients including Optus, Audible, Google, Pernod Ricard, Mount Franklin, Breville and ARN.
Last year the agency welcomed the appointment of Tiara Valder as creative director.
See also:
Emotive appoints Tiara Valder as creative director
Valder said of her appointment: “Working with Emotive has evolved over many years and feels like a natural fit… “I’m excited to join in a permanent capacity, with a long-range view to what we can accomplish together.”
Emotive is an independent creative company based on Coogee Beach, making ideas that live across advertising, entertainment, experiences, products and design.
Part ad agency, part production company, part brand experience and earned media specialist, Emotive’s purpose is to create ideas that change the way people feel about brands.

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