Eleven Melbourne has bolstered its leadership team with the announcement of two promotions and a new hire.
Stepping up in the TBWA agency are Harrison Webster and Max Reed, who have been promoted to joint creative director roles.
Joining the Eleven Melbourne team is Eliza Smith, who has been appointed as a client partner.
The team will support Kiefer Casamore general manager Melbourne, Eleven and Sustain by TBWA, as well as Matt Stoddart, who was last week promoted to executive creative director, TBWA/Melbourne and Eleven.
See also: TBWA/Melbourne announce promotions to their creative department amid expansion of core offerings
Webster and Reed have been at TBWA for the past seven years. Together the duo have built the agency’s internal content production offering and created brand platforms for some of Australia’s largest businesses, including NAB, Medibank, and Seek.
Webster and Reed will now lead all creative outputs for the agency and sit on the national leadership team.
Casamore called Webster and Reed “two of the most talented creatives” he has worked with.
“Their innate understanding of earned-led creative in unparalleled – so to have them working alongside Eliza, who brings big brand experience, is super exciting,” he said.
Webster and Reed said of their promotion: “Eleven’s creative product is genuinely the type of work that gets talked about, so naturally, we’re humbled by the opportunity to now contribute to this, every day.”
Smith joins Eleven from Thrive PR, where she was senior account director, working on brands including Airbnb and WelleCo. She will work closely with Casamore to lead the agency’s day-to-day operations and help drive future growth of the agency.
Smith shared that she’s admired Eleven’s work from afar and is honoured to join the agency.
“I’m looking forward to bringing my unique experience to the agency and supporting the team to continue to deliver innovative and impactful work for our clients,” she said.
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Top image: Harrison Webster, Eliza Smith, Max Reed and Kiefer Casamore