The Fuel Agency Melbourne has appointed Ed Bechervaise in the role of creative strategy director, moving from iD collective. As an art-based creative director, Bechervaise will work closely with Ben Growns, Fuel’s writer-based creative director.
Bechervaise said, “Fuel is a great agency with a solid foundation. They have already done great work and have awesome clients. The team is super clever and have a good time doing things that are smart. I believe coming on board we can help clients find that next level and bring out their A type personality. To achieve something brilliant, impactful and enduring.”
Growns added, “As much as it is an exciting new chapter for the agency, it’s also a wonderful full-circle moment too. Ed was part of the Fuel family well over a decade ago, and it’s great to welcome him back.”
In Bechervaise’s previous position at boutique creative advertising, public relations, social media, influencer and events agency, iD Collective, Bechervaise headed up brand strategy across Melbourne, Sydney, Adelaide and New Zealand.
Prior to iD collective, Bechervaise worked as creative strategist and creative director at Icon Agency, where he helped the agency merge into a full-service 360 creative communications agency. The transformation resulted in 80 award nominations and over 30 award wins, scaling the agency scaled from 35 to 75 people.
Bechervaise’s portfolio lists a number of global brand experience including Malaysia Airlines, Timberland, Lacoste, Footlocker, Milwaukee Tools and Accor Hotels, FMCG including Peter’s Drumstick and finance (ING bank, Me Bank) as well as notable local brands including Yarra Trams and Red Nose, and both federal and state government departments.
Tim Kidman, chief executive officer at the independent Fuel Agency, said, “I’m thrilled with the transformative power Ed brings to our clients and the agency as creative strategy director.
“We recognise that creativity is the driving force behind impactful brand building and Ed’s addition marks a significant stride towards our vision of inspiring our clients to see their potential, propel them further and help transform their future. A fresh and invigorating energy has permeated throughout Fuel and with it comes a wealth of boundless opportunities.
“This hire not only reinforces our commitment to fostering innovative strategies but also underscores our dedication to elevating the creative landscape.”
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Top Image: Ed Bechervaise, Tim Kidman & Ben Growns