The DuluxGroup master media account is up for pitch.
The company, which includes brands such as Dulux, Selleys, Yates, Cabot’s, B&D and British Paints, confirmed that it is undertaking a closed-door evaluation of its media strategy, planning and buying services as the current contract period with its current provider comes to an end.
OMD is the current incumbent of the account and has managed its strategy, planning and buying across all channels for more than thirty years.
A DuluxGroup spokesperson said: “In fairness to all potential vendors, we are committed to strict confidentiality throughout this review process.
“We anticipate finalising our assessment in early May, at which point we will provide more information.”
The account, which was run out of Melbourne, was last up for review in 2020 and reappointed to the OMG agency.
At the time, the then-CEO of OMD Australia, Aimee Buchanan, said: “DuluxGroup and their iconic brands have been a part of the OMD family for over thirty years. 2020 saw a home improvement boom unlike never before and we are delighted to continue to partner with DuluxGroup at such a crucial time for their business.”
DDB Melbourne manages DuluxGroup’s creative account.
See also: OMD Australia names Brian Cronk as chief product officer and promotes James Rawlings and Lisa Leach
OMD took out the top spot in the COMvergence global new business barometer from January to September of 2023. The agency outranked other agencies with a total new business value of +$1.4 billion, as a result of its largest number of new client wins ($1.5 billion), including Beiersdorf, Bimbo, Uber, and Under Armour.