dentsu Western Australia has secured a partnership with leading lifestyle and kitchen brand Thermomix.
The agency was appointed by Thermomix’s parent company, The Mix Australia and New Zealand, to develop the brand’s ANZ media strategy, planning and buying following a competitive pitch process.
The Mix Australia is the largest independent distributor of Thermomix globally and has operated in Australia for over 22 years, growing from one head office in Perth to now host offices in Melbourne, Sydney, Brisbane and Auckland, New Zealand.
Bianca Mazur, executive director, said of the appointment: “We were looking for an agency that would work as an extension of our dedicated team, and the more time we spent together it was clear that beyond deep performance media capability, dentsu believes in the same things we do, which we feel sets a solid foundation for the future.
“There is a strong cultural fit, and we look forward to partnering with dentsu to achieve our ambitious growth plans for the business.”
Jim Groves, managing director dentsu WA, said: “Thermomix is a major global lifestyle and kitchen brand and appliance. The brand has been synonymous for over two decades, in empowering Australian and New Zealand households to enjoy quality, cost-effective and healthy meals, while saving time in the kitchen.
“We are delighted to have been appointed after a competitive pitch, which recognises the expertise we have across performance media strategy, planning and buying. This is an important win for our Perth based team and testament to the depth of specialist talent we have in the agency.”
dentsu’s appointment follows on from significant revenue growth in the first quarter of 2023 for the business.
The company also recently released its second annual proprietary consumer sentiment report, Read the Room, which revealed that just over half of Australians are struggling financially and not making enough money each month to make ends meet.
See also: Dentsu report forecasts cost-of-living struggles to hit international travel and subscriptions