Deakin University has unveiled ‘Together’, a new philanthropic and engagement platform aimed at mobilising its community of supporters towards meaningful impact.
The platform, developed by creative marketing agency Three Scoops, is built around the idea that ‘Together, we’re making the wonderful possible’.
Deakin is Victoria’s top university for graduate employment and, in 2024, ranked in the top 1% of universities worldwide.
Following a competitive pitch, Three Scoops was appointed to lead the strategic positioning and creative execution for the campaign, which aims to raise $150 million and engage 150,000 alumni by 2030.
Three Scoops developed a brand film, managed design, UX and UI for the dedicated ‘Together’ website and created social, digital and print advertising assets.
The rollout will also include local area marketing and on-campus activation.
Lachlan Ryan, head of brand and creative at Three Scoops, said ‘Together’ provides the perfect opportunity to build a platform that reflects the progressive spirit of Deakin University.
“Our goal was to create a platform that inspires action, resonates with alumni, and communicates the university’s ambition to make a lasting difference,” he said.
“Every piece, from the brand film to social and digital content, was crafted to embody the idea of shared purpose and collective impact.”
Anna O’Donnell, acting chief advancement officer at Deakin University, said ‘Together’ is a call to our community to imagine what’s possible and make it real.
“By connecting alumni, volunteers, and supporters with our vision for an equitable and sustainable world, we aim to unlock doors for students, accelerate discoveries, and amplify the impact of our research,” she said.
“This campaign embodies Deakin’s commitment to creating positive change and demonstrates how our community can come together to make the wonderful possible.”
Credits:
Client: Deakin University
Acting Chief Advancement Officer: Anna O’Donnell
Manager, Campaign and Advancement Projects: Leonie Thompson
Manager, Advancement Engagement: Jessica Young
Agency: Three Scoops, a Jaywing agency
Head of Brand and Creative: Lach Ryan
Creative Lead: Nicko Phillips
Designer: Laura Phillips
Designer: Ian Chew Ze Han
Campaign Film: Monster & Bear
Photography: Paul Hermes