Australian Formula 1 sensation Daniel Ricciardo has joined Optus as part of a unique two-year partnership that will see Ricciardo inspire optimism for Optus staff and customers with a fresh approach to a range of business and customer facing initiatives.
Optus’ managing director of marketing and revenue, Matt Williams, saw it as a great opportunity to partner and collaborate with one of Australia’s most renowned athletes who embody Optus’ vision.
“Daniel is a world-class, globally renowned go-getter who understands the importance of unrelenting high-performance, innovation through technology, testing and learning and communication and teamwork,” said Williams.
“It’s his appreciation of precision, accountability and flawless execution that we will tap into to engage and energise our amazing people and customers.
“Just like our 5G network, Daniel is all about speed and performance and is the perfect partner to work with.”
On the partnership, Riccardo said: “I saw this as a terrific opportunity to partner with a company that shares my values and ideas and is also passionate about its customers and teams.
“I’m definitely a Yes! man and am excited to work with Optus on a range of initiatives that motivate and inspire customers and crucially, staff.
“Optus talks a lot about the speed of their network so I can’t wait to see just how fast their 5G network is.”
The partnership forms part of Optus’ new major brand positioning which centres around the idea: It starts with yes; building on the notion of how the greatest things in life come from the commitment, positivity and optimism to say yes.
“Daniel radiates positivity and optimism and we’re very much looking forward to amplifying this throughout our organisation and for our customers, as we continue to provide options for Australians and our people with our Yes! attitude,” said Williams.
The first step in the partnership will see the Optus’ famous ‘Yes’ logo will appear on Ricciardo’s Formula One helmet design for the remainder of 2020 as well as the 2021-22 seasons.