Cummins&partners has announced the appointment of Sarah Raine as general manager of the Melbourne office.
Michael McConville, CEO of cummins&partners, welcomed Raine’s appointment – effective next week – highlighting her values, previous work and relationships as “refreshing and inspiring” for the long-term plans of the agency.
“Sarah will be a brilliant leader in that sense, and wonderfully, there’s more to come,” he said.
Raine called the agency’s long-term plans “refreshing and inspiring” to see an agency that is “committed to finding new ways to make the work work.
“There’s so much to build on and grow. I’m pumped,” she added.
In addition to bringing 15 years of experience to the role, Raine also has a slew of creative and effectiveness awards under her belt, including Spikes, Cannes, AWARD and WARC accolades.
McConville noted that cummins&partners are “pushing to the next level” with their people, processes, credentials and partnerships and are positioning itself to surprise the industry.
“We know we create work that works brilliantly for our clients, but now we can unashamedly say, we’re pushing to the next level.
McConville added: “It’s a brilliant time here and with our dream leadership team just about complete, there is good fun and truly great work ahead.”
This comes after cummins&partners named Luke Maher as its new head of media, based in Melbourne, earlier this year. His remit covers media only and integrated accounts.
Maher returns to Australia after four years in the UK where he worked at London firms Mindshare and GTB.
Earlier this year, the independent agency refreshed its branding and set up as a micro-network creative consultancy across Melbourne, Sydney, as well as New York. Cummins&partners has a renewed focus on creativity, media, content, design, interactive experiences and story-making.
See also: Cummins&Partners hits refresh as it reveals its new presence and rebranding
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Top image: Sarah Raine