Connecting Plots has announced the appointment of Matt Geersen and John Gault as creative partners following the acquisition of their independent creative agency, Two G’s.
Two G’s became part of Connecting Plots on Tuesday, 11 April, with their current clients, including Amazon Prime Video, Mad Mex and Penguin Books Australia.
Gault and Geersen are both highly awarded integrated Creative Directors with more than 15 years of experience who both live and breathe brand, digital and social worlds to create culture-shaping, made-for-channel creative.
Tom Phillips, Connecting Plots co-founder, said: “Matt and John are a true representation of our old meets new philosophy. They bring a unique mix of brand and creative with channel-centric thinking across social, digital and technology. We’re thrilled to have them join us.”
The pair have extensive experience at both traditional and digital-centric agencies including VML where they were paired together to creatively lead the agency’s major accounts. Between them they have worked with clients from all categories, including McDonalds, Toyota and Coca-Cola, and won all the major awards – with highlights including multiple Cannes Lions and golds at One Show.
Gault and Geersen said: “We’re thrilled to be joining Tom, Dave, Sophia and the team. They’re fantastic people making fantastic work and we believe in their vision for the agency and can’t wait to help bring to life their new ‘Imagination In Every Impression’ positioning.”
This comes after Connecting Plots announced the launch of a.glo, a dedicated to channel-specific advertising platform for social and digital to increase media efficiency and creative effectiveness.
The launch of a.glo supports the agency’s new positioning, ‘Imagination In Every Impression,’ which challenges the industry’s old habits and specifically targets the recurring and systematic problem of wasting advertising dollars by using creative that isn’t fit for purpose.
See also: Connecting Plots launches its channel-specific advertising platform a.glo
–
Top image: Tom Phillips, Matt Geersen, Sophia Kang, John Gault, Dave Jansen