Connecting Plots lands on the sunny side up with Australian Eggs pitch win

Connecting Plots

“It’s a real privilege to work on a product that truly touches the homes of so many families across the country.”

Connecting Plots has been appointed as the creative agency of record for industry body Australian Eggs following a competitive pitch process. 

The independent agency was tasked with elevating the versatility of eggs in order to raise awareness for Aussie’s to increase their regular egg consumption. 

While the agency was appointed in late May, the coming months will see a new brand platform and integrated campaign start to roll out. 

“We were really impressed with Connecting Plots’ creative approach and their ability to bring an insightful idea to life cohesively across every touchpoint,” says Australian Eggs managing director, Rowan McMonnies. 

Connecting Plots CEO & founding partner, Tom Phillips said: “It’s a real privilege to work on a product that truly touches the homes of so many families across the country and, who doesn’t love eggs?”

“The marketing and R&D work that the team at Australian Eggs do directly supports our Aussie egg farmers, so it’s an important challenge to ensure our new brand platform drives a direct business impact for that farming community.”

In April 2023, Connecting Plots announced the appointment of Matt Geersen and John Gault as creative partners following the acquisition of their independent creative agency, Two G’s.

Two G’s became part of Connecting Plots on Tuesday, 11 April, with their current clients, including Amazon Prime Video, Mad Mex and Penguin Books Australia.

Gault and Geersen are both highly awarded integrated Creative Directors with more than 15 years of experience who both live and breathe brand, digital and social worlds to create culture-shaping, made-for-channel creative.

Tom Phillips, Connecting Plots co-founder, said: “Matt and John are a true representation of our old meets new philosophy. They bring a unique mix of brand and creative with channel-centric thinking across social, digital and technology. We’re thrilled to have them join us.”

The pair have extensive experience at both traditional and digital-centric agencies including VML where they were paired together to creatively lead the agency’s major accounts. Between them they have worked with clients from all categories, including McDonalds, Toyota and Coca-Cola, and won all the major awards – with highlights including multiple Cannes Lions and golds at One Show.

Read more: Connecting Plots names Matt Geersen and John Gault as creative partners

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