COMvergence Media Agency New Business Barometer: Atomic 212° and OMD lead the way


COMvergence produces country New Business Barometers based on media account moves and retentions

COMvergence has released its Media Agency New Business Barometer report for 2022.

This report has revealed that Atomic 212° has taken the #1 position in terms of new business wins during 2022 with client gains of $US60 million of new business last year.

OMD had the largest new business total, including retentions with $US164 million, which included $US41 million in new client wins. This includes 1300Smiles Dentists, Australian Museum, Barangaroo Reserve, Beiersdor, BHP, Burberry, Cancer Institute, Coles, icare, Maven Dental Group, NSW Government, NSW Police Force, TAFE NSW, Taronga Zoo and Transport for New South Wales.

Wavemaker was #2 for both new client wins including retentions with $US88 million and new business wins $US55 million. The agency’s client wins and retentions include Audible, Berries Australia Ltd., Fortescue Metals Group, iinet, Mondelez, Riot Games, Rosemary Health Rosemary, Swyftx and TPG Telecom.

COMvergence produces country New Business Barometers based on media account moves and retentions. The aim of this study is to assess agency performances in new business. 

The #1 rankings put Atomic 212° ahead of the other local independent media agencies.

New clients that partnered with the agency during 2022 included Entain Australia (Ladbrokes, Neds), Aware Super, Salesforce, Freedom Kitchens, Price Attack, Sydney Water and Zambrero. It also retained Origin Energy, Beyond Blue and Spirit of Tasmania.

Atomic 212° national chief executive officer, Claire Fenner, said: “It’s a great result for our agency to rank #1 in new clients wins and #1 in net new business, beating out all our multinational rivals in both categories.

“Our growth in recent years is a testament to the quality and talent of our people, our unique positioning and our relentless focus on delivering faster, smarter, accountable media that produces outstanding results for our clients.”

Atomic 212° national managing director, Rory Heffernan, said: “We work with a great collection of clients, both existing and new, and our independence allows us to deliver teams and solutions that fit their business and objectives. In the past 12 months we’ve come ahead in leaps and bounds in terms of our products and service. We’re very proud of what we’ve achieved and to be recognised by COMvergence as the #1 agency in Australia for new client wins.

“Congratulations to everyone at Atomic 212° for this great result, and a huge thank you to all our clients and media partners.”

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