BlueScope and Clemenger BBDO Sydney have unveiled ‘Made by Australia’ to celebrate 60 years of COLORBOND steel.
It marks the company’s first campaign in five years and its first fully integrated push since Clemenger BBDO Sydney was appointed lead agency in July last year.
The campaign was shot across locations from Cairns to Phillip Island and features 15 properties which reflect the environments COLORBOND steel is designed to endure.
“Reaching 60 years is an extraordinary milestone, and this campaign is a tribute to what makes COLORBOND steel truly special,” said Clemenger BBDO Sydney CEO Sheryl Marjoram.
“It is more than a building material – it’s part of the fabric of this country. From where it’s made in Port Kembla to the places it protects, COLORBOND steel has been forged by Australian conditions and ingenuity.
“This campaign captures that truth in a powerful, authentic way, and the beautiful results it produces, celebrating what it really means to be Made by Australia.”
The 60th anniversary campaign rolls out nationally across television, BVOD/SVOD, out-of-home, digital and social channels.
Credits
BlueScope
Interim Chief Executive, Australian Steel Markets: Gerald Cornelius
Interim General Manager, Australian Steel Markets: Antony Schillaci
Head of Marketing: Aneta Pyzel
Marketing Communications Manager: Emma Vangelovich
Brand Manager: Jemma Woodward
Brand Manager: Sarah Stephenson
Creative Agency
Creative Agency: Clemenger BBDO Sydney
Film Production
Production Company: EXIT Films
Managing Directors: Declan Cahill & Wilf Sweetland
Executive Producer: Leah Churchill Brown
Director: Glendyn Ivin
Producer: Alice Grant
DOP: Sam Chiplin
Post Production: The Editors
Editor: Bernard Garry
Post Producer: Isabella Key
VFX Supervisor: Andy McKenna
Online Editor: Jamie Scott
Audio Production: Bang Bang Studios
Sound Engineer: Sam Hopgood
Sound Producers: Polly McGregor & Holli Dee
Music Supervision: Level Two, Marcus Brook Smith
Stills Production
Photographer: Saskia Wilson
Production Company: The Pool Collective
Media
Media Agency: ATOMIC 212