Clean Up Australia has launched its 2026 Clean Up Australia Day campaign, revealing a fresh creative platform, new branding and an updated website as it invites Australians to “Get Your Gloves On” ahead of the national event on Sunday 1 March 2026.
The new campaign, developed by Sydney creative agency uberbrand, centres on a unifying message: regardless of where Australians live or what they believe, they share a responsibility to care for the land. The work rolls out across TV, cinema, radio, outdoor, print, social and digital, encouraging people of all ages to “glove up” and get involved.
The campaign is now live across all channels.
“Extraordinary communities coming together”
Pip Kiernan, Chair of Clean Up Australia, said the organisation continues to be inspired by the scale and spirit of participation year after year.
“Since its inception 35 years ago, over 23 million Australians have registered and joined in Clean Up Australia Day. This year alone, over 800,000 people volunteered across 8,000 events nationally during the Clean Up Australia Day campaign period.
“What we witness year after year is extraordinary communities coming together, regardless of background, belief or age, united by a shared commitment to care for this beautiful country we call home. That spirit is at the heart of our 2026 campaign.”
A message built around shared responsibility
Dan Ratner, CEO of uberbrand, said the creative approach reflects the universal connection Australians feel to the environment.
“After our biggest year yet, and as we enter our 36th, we wanted to focus on what brings us together. No matter who we are or where we come from, we share this land and the responsibility to care for it.
“‘Get Your Gloves On’ is about motivation connecting to our shared pride and giving people a platform to come together and make a difference.”
Participants receive a free Clean Up kit containing gloves, bags and materials, with tailored options for individuals, families and community groups. Businesses are asked to pay a small fee to cover costs.