The Works, Part of Capgemini, has announced the promotion of Claire Stapleton from the role of creative lead – copy to creative director.
Stapleton’s promotion underscores the agency’s commitment to nurturing talent from within and driving its creative capabilities to new heights.
In her previous role as creative lead – copy, Stapleton showed exceptional leadership, creativity, and a keen understanding of client needs.
As creative director, she will assume a pivotal role in shaping and fostering collaboration among cross-functional teams, and enhancing the agency’s creative offerings. Her passion for storytelling, combined with her visionary thinking, will undoubtedly elevate the agency’s creative solutions to new horizons.
Iggy Rodriguez, executive creative director at The Works, said of Stapleton’s promotion: “It’s always exciting when you have creatives chomping at the bit to step up. Claire is a great talent and lovely human to work with. I’m excited to see her grow into this next chapter of her career.”
With experience spanning 16 years, Stapleton’s ability to craft compelling narratives and impactful storytelling outcomes has already made it’s mark across some of Australia’s most well known brands.
During her time at The Works to date, and, armed with Spikes, Clios, Webbys and OneShow accolades, Stapleton has worked on creative campaigns for brands like H&R Block, BlackHawk, Aware Super, WeightWatchers, The Smith Family and TAFE NSW to name a few.
Stapleton’s promotion comes after The Works recently announced its partnership with Dreamworld theme park on the Gold Coast.
The Works is poised to help Dreamworld rejuvenate its brand to deliver fresh, engaging content that resonates with both new and returning visitors.
This win also comes after The Works claimed #4 in the under 100 employees list in the WRK+ Best Places to Work awards.
See also: The Works announces partnership with Dreamworld theme park
Top image: Iggy Rodriguez, Claire Stapleton, and Julie Dormand