Former general manager of marketing for APN Outdoor, Charlotte Valente, has been appointed GM for the B2B division of the Big Red Group (BRG).
Valente will head up Marketics, the exclusive distributor of Albert AI marketing technology in Australia and New Zealand, and the group’s workplace experiences product Redii from Monday May 20.
The Big Red Group is also the parent company to marketplace brands RedBalloon and Adrenaline (acquired in November 2018).
The group was formed in July 2017 by Naomi Simson and business partner and CEO David Anderson, and less than two years on is a $100m enterprise with eyes on further local and global growth and acquisition.
Valente has spent her career in media and BRG said she comes to the group with a strong data pedigree.
“I love getting under the skin of businesses and aligning solutions to their challenges, and that is exactly what this role is about. Ultimately what we’re selling at the Big Red Group is engagement – and engagement is the key to all growth,” Valente said.
“B2B brings with it a whole host of challenges and opportunities, and I am genuinely excited to lead the team as we deliver world-class marketing and employee engagement solutions to businesses across Australia and New Zealand.”
Big Red Group co-founder Naomi Simson (pictured with Valente) said the appointment of Valente was a nod to the enormous opportunity ahead for both AI marketing technology and the continued focus businesses are putting on their most valuable assets – people.
“I’m pleased to have a GM on board of the calibre of Charlotte to help deliver more meaningful programs to Australian businesses,” Simson said.