Australian media monitoring firm Truescope has the lead on competitors with innovative platform with AI at its core.
Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X,...
Arthur Sadoun: 'Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a...
YouTube and Meta are doubling down on originality, updating monetisation and distribution policies to penalise repetitive, mass‑produced and reposted content.
Michael Serratore: 'Signs point to continued investment uplift in the channel, but measurement inconsistency and fragmentation remain some of the industry's biggest...
LinkedIn says it hasn’t reversed any feed changes, despite reports of older posts surfacing for some users.
The consumer brand CRM Klaviyo has unveiled a public beta today for its new product delivering its clients conversational AI sales agents.
Australian creators leaning into comfortcore, fitness and feel-good content saw standout growth in June, according to Fabulate’s latest rankings.
Andrea Martens: '(Dr Kelly) brings an incredible wealth of experience and a unique combination of industry insight with deep expertise in AI...
"It's been growing by as much as 100% YOY in recent months."
LG Ad Solutions has officially launched in Australia, with Alex Blundell Jones appointed as Commercial Director to lead its Sydney-based team.
2.4 billion behaviour interactions every quarter are recorded by carsales.com.au. The online car marketplace explains how it used AI to improve use...
Mortar AI has appointed James Zipeure as group CEO to lead the company’s expansion into the UK, US and Asia, alongside launching...
Adobe’s latest research shows 18% of Australians are already using agentic AI, with Millennials leading adoption of AI tools that can act...
Nine’s 2GB, 3AW, 4BC and 6PR are now streaming live on the Apple Watch, marking another step in the broadcaster’s cross-device accessibility...
"Marketers believe in the potential of AI, but many are flying blind," says ACAM co-founder Douglas Nicol.
Canva has announced a native integration with ChatGPT, making it the first design platform to connect user workspaces directly to OpenAI’s AI...
Sven Marievoet: 'With them on board, we’re ready to accelerate our mission to help retailers around the world take control of their...
