New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.
James Zipeure: 'Welcoming Shane to lead our regional strategy ensures we have the experience and vision to deliver on that promise.'
Melbourne-based digital agency Opollo has become the first in Australia to partner with Semrush Enterprise on its AI Optimisation (AIO) solution.
This research underscores the importance of combining technological capability with human understanding, which is exactly where the real competitive advantage will lie.'
Rod Savage: 'We believe our vision for future functions and upgrades is truly compelling and will excite our audience.'
Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full...
Former Mars United Commerce ANZ executive Gary Head has launched CART Index AI, a platform designed to test and optimise retail media...
With most searches now resolved by AI without clicks, HubSpot’s new framework aims to help businesses adapt and grow in the shifting...
Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
AI is amplifying cultural phenomena and rewiring consumer expectations. As algorithms prioritise what’s new and trending, brands are turning to agile creative...
Cloudflare and Microsoft have launched a new solution to help publishers and brands make their websites searchable via AI tools like ChatGPT...
Matt Hunt: 'He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.'
The move cements Australia as one of the company’s top 10 markets.
Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a...
Brendan Wong: 'Balancing day-to-day responsibilities with the need to quickly build AI skills isn’t easy, but Australians are turning that pressure into...
Scott Purcell: "The strategy isn't to create content with AI, but to structure our human-created content to be more visible to AI."
Craig Page: 'The ad industry doesn’t need another agency. It needs a way to rapidly evolve without losing the human touch that...
