Arthur Sadoun: 'Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a...
YouTube and Meta are doubling down on originality, updating monetisation and distribution policies to penalise repetitive, mass‑produced and reposted content.
The consumer brand CRM Klaviyo has unveiled a public beta today for its new product delivering its clients conversational AI sales agents.
Bluprintx has acquired APAC Salesforce consultancy Skie, expanding its AI and Salesforce services and reinforcing its strategy for international growth.
Kate O'Keeffe: Our platform delivers what they truly need - authentic buying behaviour, captured in real time, at scale."
Consumers are seeing past the label and looking at the product.
Nexxen has integrated generative AI into its data platform via nexAI, providing brands like LG Ad Solutions with an audience discovery tool...
According to Purcell, the key to competing in this new environment is quality, structured, human content.
