Kate O'Keeffe: Our platform delivers what they truly need - authentic buying behaviour, captured in real time, at scale."
Consumers are seeing past the label and looking at the product.
Nexxen has integrated generative AI into its data platform via nexAI, providing brands like LG Ad Solutions with an audience discovery tool...
According to Purcell, the key to competing in this new environment is quality, structured, human content.
