According to X’s filing, the WFA and its GARM initiative pressured members to pull advertising from the platform due to concerns about...
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
More than 50% of scams originate on social media platforms, raising significant questions about trust and accountability for marketers.
Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'
From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
Ryan Ferguson: 'I’m really excited about the new opportunities that building out this team will offer advertisers in Australia and New Zealand.'
American users who are now greeted with a stark error message.
Trump hints at a solution, but uncertainty grows.
'My decision will be made in the not-too-distant future.'
Simon Bates: 'If the content identified does not pass this triple-layer fact-checking process, it will not be eligible for the STEM feed.'
New research from LinkedIn reveals the process has become harder over the last 12 months.
Mark Zuckerberg: 'This is going to be an intense year, and I want to make sure we have the best people on...
Simon Bates: 'More than 8.5 million Aussies use TikTok to discover, be entertained, or learn, and our dedicated STEM feed makes it...
What could this mean for Australia?
'X used to be the place to go for accurate information in emergencies.'
Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but...
Sydney Morning Herald hits back at tech billionaire’s latest tirade
