Plus: SBS named the most trusted news brand, Special wins IGA.
On being willing to be wrong fast, seeing therapists, and why "the mission is more important to me than the headlines."
James Cowie told Mediaweek: "All hexes and accompanying four-packs claimed within 24 hours of the giveaway’s launch."
What are the local and global Cannes frontrunners? A handful of top creatives pick the top work that's not their own.
Top creatives from Special, Innocean, Dentsu Creative, and DDB Group Melbourne weigh in on the campaigns from their agencies they think will...
"If I was to have done something like this with one of the big global networks – and that was certainly an...
Plus: Scale ambitions - "it doesn't need to be 50 people, it might be 12 core, or 15" - the name, and...
"One is not more important than the other. There's no point having media without the right content, there's no point having content...
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up...
"We also have to inform advertisers that our audience does not just 'watch', they are fully invested in the ecosystem of not...
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this...
Mediaweek talks to the duo about next steps: “It wouldn't surprise me if the social media companies jumped first and said, 'absolutely,...
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
"They just need to be spoken to the right way and enticed into spending in various ways.”
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
"I know I'm gonna ruffle a lot of feathers with this ... whilst I empathise with businesses that have to run in...
Plus: Why scaling Bear Meets Eagle on Fire is an exercise in "influence and potency, it’s not in headcount ... you can...
"Procurement have insisted, and marketing teams have to go, 'guys, we're sorry to have to do this, but it's the three year...
