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The announcement was made at the 2026 YouTube NewFront event in New York.
Noisy will act as Maple Social Club’s exclusive external commercial partner and advisor
Audience numbers across the The Oxford Street precinct were up 23%.
Unlike open-ended text-to-video tools, AI Clips are designed for repeat engagement and mass distribution.
‘AI Skills Sprint’ brought together more than 270 talent acquisition leaders and recruiters.
OpenAI said there will be a clear separation between sponsored content and organic responses.
EssenceMediacom remains the top-ranked agency in Australia.
Ticketek will become the exclusive ticketing partner for Forsyth Barr Stadium and the Dunedin Centre.
The launch comes as AI-generated content and deepfakes increase pressure on the industry.
The launch comes as marketers face increasing pressure to deliver faster, more culturally relevant insights.
Simon joins from M+C Saatchi Sydney, where he was Social Strategy Director.
The additions come as it tracks toward record membership growth in 2026.
He'll support an international expansion across APAC, UK and US markets.
Rahni Sadler will join, while Gemma Williams' role expands.
The launch comes as brands look to extend engagement beyond social feeds.
Solomon will lead the Melbourne team and oversee operations.
The appointments follow recent senior promotions of Geoff Langton and Sophie Park.
As part of the restructure, Anna Wooley has been appointed Acquisitions & FAST Lead at Fred Media.
