Agency News

Blundstone ditches polished lifestyle for "Well Worn" look in new Thinkerbell campaign
The creative moves away from polished lifestyle imagery to scuffed and well-worn boots shot from the wearer's perspective.
by Alisha Buaya – 8 hours ago

Ex-Havas Red director launches Unbriefed to fix brands' digital fundamentals
"Our mission is simple - get brands found and remembered."
by Alisha Buaya – Sep 23, 2026

M&C Saatchi discloses collapse of $1 Australian sale in half-year results
The Group could not finalise “acceptable terms for the sale of the Australian business, and as a result, the sale is no longer progressing.”
by Alisha Buaya – Sep 23, 2026

The winners of Australia's H1 2026 media pitch season
COMvergence's H1 2026 report tracked 105 media account moves and pitches in Australia, representing an estimated USD $660M in media spend.
by Alisha Buaya – Sep 23, 2026

PHD Melbourne names Weatherlake as new Managing Director
Weatherlake steps into the role after more than 14 years with PHD Melbourne.
by Alisha Buaya – Sep 22, 2026
Latest stories

Havas launches AI production hub POP Australia
Havas launches POP Australia with Raoni Lima leading creative technology for the AI-enabled production operation.
by Tom Gosby – Sep 8, 2026

PHD Australia appoints David Clugston as head of effectiveness
Clugston will lead PHD Australia’s measurement and effectiveness capability across clients including Virgin Australia, ANZ and Volkswagen Group.
by Tom Gosby – Sep 7, 2026

Realestate.com.au uses iconic Aussie song in new campaign
The campaign features the 1990s hit “I Want You” by much-loved Australian pop duo, Savage Garden.
by Staff Writer – Aug 31, 2026

Hatched promotes Paul Wilkinson to lead new national investment team
The agency’s overall billings increased from $100m to $150m in the past three years, creating a need for a national team to manage investment.
by Staff Writer – Aug 27, 2026

Today the Brave appoints five senior account leaders
"Hiring this level of senior talent means we can keep pushing harder without losing what makes us us."
by Staff Writer – Aug 25, 2026

Assembled Media partners with The Kitchenary to launch Strength Meals Co & Simmone Logue
The partnership brings together Assembled Media's media strategy, The Station Agency's creative output, and Cartology's media expertise.
by Staff Writer – Aug 6, 2026

Zephyr Agency launches with a full service communications offering
'This integrated model allows us to think bigger, move faster and expertly deliver outcomes.'
by Staff Writer – Jul 28, 2026

Andrew Cambridge ‘comes home’ as Initiative CEO
Cambridge returns to Initiative after senior roles at Omnicom Media Digital, TikTok and Nine Entertainment.
by Staff Writer – Jul 15, 2026

Hannah Jones named CEO of Sparro and Jack Nimble
Jones takes the top job after nine years, as the group manages more than $250 million in annual ad spend.
by Mediaweek – Jul 15, 2026

Sharpie appoints The Social CliQ to launch dedicated ANZ Instagram channel
Agency to drive always-on content, UGC and influencer marketing as Sharpie chases Gen Z and millennial creators locally.
by Natasha Lee – Jul 13, 2026

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