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Fernandez joins from Cartology, part of Woolworths Group, where he served as Head of Growth.
The framework includes five editions: General LLM Prompting, Buy Side, Sell Side, Creative and AdTech.
The appointment comes as Zeekr accelerates its presence in the Australian market and positions itself as a EV 'disrupter'
Orange Line’s remit also includes a large language model optimisation framework to help Blueberry overcome AI Overviews and GEO.
The data found that advertisers using both classic and digital OOH delivered a 39% greater return on investment.
Moose Review works by polling 'Synths', or synthetic focus groups, and running them through tuned questions.
The campaign is built around football’s simplest finishes: the tap-in goal.
The new service suite includes The Agency Marketing Sprint, a half-day workshop with a 30-day go-to-market playbook.
He described the move as 'not an easy decision' but 'the right one'
The award recognises a partner that has accelerated 7-Eleven’s growth as an industry disruptor.
The appointment follows a competitive pitch process managed by Dan Johns.
The studio launches with an 85% international client base.
And there it was, sitting front row and mogging every fashion model walking the ramp.
The film positions coffee as a simple way into conversations, shared stories and generational connection.
The new hires include the return of former Head of Performance - Charles Kurth.
The French advertising giant said the takeover is designed to enhance its data and AI capabilities.
The broader refresh includes new packaging, updated formulations and a renewed focus on modern relevance.
The new Craft Team will be led by former BCM Senior Art Director Miguel Gadea.
